Snatched
Identity
Overview
Snatched Plastic Surgery relied entirely on online lead generation but lacked a unified design system, resulting in weak brand presence and inconsistent messaging. Over four months, we executed a complete brand image refresh and implemented systematic content creation processes that elevated the practice from a transactional service provider to a premium lifestyle brand.
Client:
Snatched Plastic Surgery
Year:
2025
Category:
Brand Design
/
Design System
Location:
Miami, Florida
The Challenge
Snatched Plastic Surgery faced a critical disconnect between their clinical expertise and market positioning. Despite operating in Miami's competitive aesthetics market, the practice had no established design system or cohesive brand identity, resulting in a fragmented online presence that failed to communicate their premium positioning or differentiate them from competitors.
The practice was entirely dependent on digital channels for lead generation, yet their inconsistent visual identity and ad-hoc content approach undermined credibility with their target demographic of discerning beauty and lifestyle consumers. Without a systematic content creation process, the brand struggled to maintain consistent visibility, missing opportunities to build authority in a market where brand perception directly impacts booking decisions and willingness to invest in premium procedures.
The Solution
We rebuilt Snatched's brand foundation from scratch, developing a comprehensive design system that positioned them as a lifestyle brand rather than a clinical service. The visual identity combined elevated aesthetics with approachable messaging, creating cohesive language across all touchpoints.
We implemented systematic content creation processes that delivered consistent, high-quality output across platforms. This strategic framework transformed their social presence from sporadic posts into calculated brand-building that established Snatched as a cultural player in Miami's beauty scene.
The Result
The elevated brand positioning unlocked partnership opportunities previously inaccessible to the practice. Snatched secured promotional roles with Miami Swim Week and Miss Universe pageants, positioning the practice alongside premium lifestyle brands and establishing credibility that transcended traditional plastic surgery marketing.
