Santo Dulce
Digital Marketing
Overview
Santo Dulce operated a churros and ice cream food truck with virtually no social media visibility despite being in Miami's competitive street food market. Their previous approach relied on wrong platform prioritization and zero community engagement strategy, resulting in stagnant follower counts and missed sales opportunities. We rebuilt their content strategy from scratch, shifting focus to viral-optimized visual content and platform-specific tactics designed for local brand awareness. The content style transformation and systematic engagement approach converted their social presence from a liability into a revenue-driving asset, delivering measurable follower growth and direct sales increases through improved discoverability and community connection.
Client:
Santo Dulce
Year:
2025
Category:
Social Media Management
/
Content Production
Location:
Miami, Florida
The Challenge
Santo Dulce's food truck had no meaningful social media presence despite operating in Miami's highly competitive and social-driven street food scene. Their platform strategy was misaligned with where their target audience actually engaged, and complete absence of community management meant zero relationship-building with potential customers.
With food trucks relying almost entirely on social media for location updates, menu announcements, and customer acquisition, Santo Dulce was essentially invisible to the digital-native audience that drives street food culture. Poor content quality and inconsistent posting created the impression of an inactive or low-quality operation, directly impacting foot traffic and sales potential.
The Solution
We executed a complete content and platform strategy overhaul focused on virality mechanics and local brand awareness. The new approach prioritized visual storytelling optimized for platform algorithms, emphasizing the sensory appeal of churros and ice cream through high-quality photography and short-form video content designed for maximum shareability.
We shifted platform focus to where Santo Dulce's demographic actually spent time, implementing systematic community management and engagement tactics that built relationships rather than just broadcasting content. The strategy treated every post as an opportunity to drive either immediate sales or long-term brand recall within Miami's local food community.
The Result
Santo Dulce transformed from socially invisible to a recognized local brand within their operating territory. Follower growth and engagement rates increased significantly as the optimized content strategy captured attention in crowded social feeds. More importantly, the improved visibility translated directly to sales increases as customers could now reliably find the truck's location
